According to analyst Ming-Chi Kuo, Apple has seen a significant increase in AirTag shipments. In 2021, it’s estimated that approximately 20 million units were shipped, and this number is expected to rise to 35 million units in 2022. This growth trend has led to speculation that Apple may be considering the launch of a second-generation AirTag in the near future.
Initially introduced as a way to help users keep track of their belongings, AirTags have seen a gradual expansion in shipments since their debut. This information was shared by the TFI International Securities analyst via a tweet.
AirTags and similar devices use wireless connections to alert users when they move away from their current location. Due to their compact size, they can be attached to various items. Apple introduced AirTag in April 2021, allowing users to track lost personal items using their iPhone.
Ming-Chi Kuo noted that Apple’s AirTag has garnered increasing attention recently. This growth in popularity might prompt the tech giant to consider launching a new generation of the device.
While it may seem challenging to improve upon the original AirTag, Apple regularly releases updates for its hardware products. Therefore, it would be unusual if the AirTag were excluded from this pattern. Apple has a track record of enhancing existing technology in various product categories.
The appeal of the AirTag lies in its aesthetic design and user-friendly interface. Apple’s devices are known for their seamless integration, and the AirTag is no exception. The process of connecting it to a phone and locating it when misplaced is straightforward and user-friendly.
However, it’s worth noting that AirTags have been used for purposes of spying without consent. In response, Apple has implemented anti-stalking features to deter such misuse.
Kuo mentioned that while AirTag sales haven’t experienced a dramatic surge, they are gradually gaining momentum. This is attributed to iPhone users finding AirTags valuable and easy to set up and use.